5 Predictions for Skincare Trends in 2024

As we step into the new year, skincare enthusiasts and beauty aficionados are eagerly anticipating the latest trends that will dominate the skincare landscape in 2024. With advancements in technology, a growing focus on sustainability, and an increased awareness of the importance of self-care, the skincare industry is poised for …

Five Products to Energise Your Skin

At this time of year, one of the most common skin complaints that we hear from our clients is that they feel their complexion is dull and lacklustre. Winter can play havoc with your skin, with the harsh weather and central heating competing for the title of “what can dry …

What’s New at Pure Beauty?

Photo by Karolina Grabowska Thanks to the constant research and innovation which is going on behind the scenes of our favourite brands, we often have new products hitting our shelves. From the newest ingredients to the hottest skincare trends, we love updating our knowledge of these products and sharing our …

Roses Aren’t Just for Valentine’s Day!

Photo by Poppie Pack on Unsplash Ah, February! That time of year when thoughts turn to romance, roses and all things Cupid related. Giving red roses may be an obvious romantic gesture today, but it wasn’t until the late 17th century that giving flowers became a popular custom. The act …

Dull Skin – Five Causes and How to Fight Them

Photo by freestocks on Unsplash Dull skin is one of the top complaints of our clients, especially once the Summer months are over and Autumn is here. It’s something that affects people no matter their age, race, gender or skin type and can be tricky to reverse if you don’t …